Tourism Marketing

By Ms. Lalitha Krishnamurthy, Dr. Arockia Rajasekar, & Dr. D. Raja Jebasingh

In the hyper-competitive world of tourism, a great destination is not enough. Success is engineered. Tourism Marketing takes you behind the scenes to reveal the powerful machinery of modern marketing that drives the industry forward. Forget abstract theories; this is a tactical guide designed for the next generation of tourism leaders. You will master the art of market segmentation and move beyond the classic 4Ps to command the full 7Ps of service marketing—Product, Price, Promotion, Place, People, Process, and Physical Evidence. Explore the cutting-edge trends that are reshaping travel, from the nuance of relationship marketing to the immense power of digital and AI-driven strategies. Learn how to craft irresistible publicity, manage a high-performing sales team, and decode consumer behavior to build lasting customer loyalty. This is your definitive roadmap to becoming a marketing force in the global tourism landscape.

₹599