SOCIAL MEDIA Redefining Journalism in India

By Dr. Rajesh Kumar and Dr. Vikash Chauhan

The book specifically deals with “Four Cs of Social Media Influence on Mainstream Media” i.e., collaboration, cost-effectiveness, challenges, and compulsions. For comprehensive understanding of the ways social media has impacted mainstream media and journalism, the model of ‘Four Cs of Social Media Influence on Mainstream Media’, devised by the authors themselves after a systematic investigation, is a significant contribution. It is the first such model depicting the relationship between Social Media and Mainstream Media in India. The Four Cs remain at play whenever mainstream media engage with social media for sourcing, selection, production and dissemination of news. The model is quite significant in that it can help journalists in mapping the impact of social media in a structured way and in making informed decisions.