Shaping Identity: Unveiling the Power of Design

By Prof. (Dr) Manika Walia (Ed.), Prof. Pritam Lenka (Ed.) and Dr. Amit Kumar Das (Ed.)

Shaping Identity: Unveiling the Power of Design brings together research work presented at Identity '23, the International Conference of Art, Architecture, Design and Creative Expressions (ICAADCE 2023), organised by the School of Creativity, Rishihood University. The volume explores how design, while constantly evolving with new technologies, cultural trends and social needs, can draw on the past to create work that is meaningful and relevant. It highlights disciplines such as adaptive reuse, biophilic design, vernacular architecture, craftsmanship and retrofuturism. Emphasising innovation and technology alongside indigenous aesthetic practices, the book shows how traditional materials, techniques and styles can produce sustainable, culturally resonant and emotionally engaging designs, while designers stay true to their own creative identity.