AI in Social Media

By Navneet Sehgal (IAS, Retd), Prashant Mishra

How does artificial intelligence really decide what billions of people see, share, and believe every day? AI in Social Media answers that question in clear, plain language, with no dense math and no hype. This practical guide shows how machine learning powers the recommendation engines, ranking models, and personalization systems behind Facebook, YouTube, Instagram, TikTok, and X. Across nine parts, author Prashant Mishra explains how feeds are built, how AI understands text, images, video, speech, and music, and how creators, advertisers, and platforms use these tools at scale. You will also explore the human side: filter bubbles, misinformation, bias, trust and safety, content moderation, regulation, and the rise of generative AI. Written with a clear India-aware lens, including multilingual and regional context, this book speaks to students, creators, marketers, developers, business leaders, researchers, and policymakers, as well as any curious reader who wants to understand the invisible systems shaping digital life. If you want to know how social media algorithms work, why posts go viral, and where AI takes us next, start here. Understanding these systems is no longer optional. It is essential.

₹499